LEXIQUE

In the days of short attention spans and a never-ending flood of information, crystal-clear communication has never been more important.

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There are two kinds of writing: the effective kind and the fun kind.

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The effective kind is UX writing – your reader doesn't even realise they're reading. The words exist to guide them through your website or app and make tasks easier to complete.Te

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Copywriting is the fun kind. Your reader is vaguely aware that they're reading something – perhaps they start to picture a particular scene or feel a certain emotion.

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If you're not sure which one you need, you can check out my portfolios to see which one would suit your needs.